On top of highjacking our attention, digital technologies hook us in similar ways to drugs. Social media notifications lead to the release of dopamine, the pleasure hormone, which addictive potential leads drug addicts to a self-destructive behavior. The difference with drug addicts is that we are almost all concerned by this addiction. If you prevent someone from picking up the phone or reading an SMS after hearing a notification, he or she will experience a measurable stress reaction similar to our ancestral fight or flight mechanism.We see more and more families dining out in restaurants where all family members, children and adults, are constantly on their phones instead of talking to each other. This reflects how deep the ongoing societal transformation due to digital technologies is. Several studies have shown that the amount of social media use is linked to social isolation, and higher risk or anxiety and depression, in particular in children and teenagers. Social media lead us to compare our lives with the lives that others project on those networks, which is often very different from their real lives. This comparison can lead to negative feelings, since too many young people judge their self-worth with the amount of recognition they receive on social media.Social media can also be used to manipulate people into buying things or making electoral choices like the Cambridge Analytica scandal unraveled, but they can also be used to raise awareness on societal or environmental issues. Despite attempts to protect privacy, social media companies collect enormous amounts of data on us, our friend networks, our likes and dislikes, our customer habits, our travels, our political and religious opinions. Since they live out of selling this data to advertising companies, users are indeed their product, not their customers. Communication agencies can make very precise profile of each one of us thanks to the private data we give away for free on social media, allowing them to predict very precisely our customer and voting behaviors, and how susceptible we will be to different types of messages.
On top of highjacking our attention, digital technologies hook us in similar ways to drugs. Social media notifications lead to the release of dopamine, the pleasure hormone, which addictive potential leads drug addicts to a self-destructive behavior. The difference with drug addicts is that we are almost all concerned by this addiction. If you prevent someone from picking up the phone or reading an SMS after hearing a notification, he or she will experience a measurable stress reaction similar to our ancestral fight or flight mechanism.We see more and more families dining out in restaurants where all family members, children and adults, are constantly on their phones instead of talking to each other. This reflects how deep the ongoing societal transformation due to digital technologies is. Several studies have shown that the amount of social media use is linked to social isolation, and higher risk or anxiety and depression, in particular in children and teenagers. Social media lead us to compare our lives with the lives that others project on those networks, which is often very different from their real lives. This comparison can lead to negative feelings, since too many young people judge their self-worth with the amount of recognition they receive on social media.Social media can also be used to manipulate people into buying things or making electoral choices like the Cambridge Analytica scandal unraveled, but they can also be used to raise awareness on societal or environmental issues. Despite attempts to protect privacy, social media companies collect enormous amounts of data on us, our friend networks, our likes and dislikes, our customer habits, our travels, our political and religious opinions. Since they live out of selling this data to advertising companies, users are indeed their product, not their customers. Communication agencies can make very precise profile of each one of us thanks to the private data we give away for free on social media, allowing them to predict very precisely our customer and voting behaviors, and how susceptible we will be to different types of messages.
The flip side of that phenomenon is that many social movements have been created and coordinated through these platforms, some leading to positive changes. These technologies act as an amplifier and accelerator of social trends, good or bad. On the one hand, one can worry that they push users to feel more isolated and vulnerable to fear and hate messages, but on the other hand, they also provide the hope that positive change can occur at a large scale much faster that any change we have seen before.